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About Us

Crucial Solution - World Class Applications for the small to medium-sized business.

Crucial Solutionis aimed at the budget-conscious business wanting to expand into the internet and e-commerce. Our clients tend to be smaller businesses and organisations who want to achieve an internet presence but need a down-to earth, cost-effective approach which is capable of growing with them as their business grows.

We use industry-standard cutting-edge software tools - this means that, as well as being scalable (able to grow as your business grows), you will have the ability to maintain and eventually 'own' the applications as your skills and experience grow. We also offer ongoing support if you prefer not to get your hands dirty!

Key to our strategy is ensuring our products and services are cost-effective - in other words, they should pay for themselves. We also pride ourselves in a common-sense, down-to-earth approach - something we feel may be lacking amongst our competitors!

Crucial Solutionis small enough to be able to offer a personal level of support which recognises the needs of our target market - we feel you will find our approach refreshing in the level of support and commitment we offer. If you succeed, then we succeed - it is as simple as that - and we do our utmost to ensure any problems/queries are dealt with immediately.

Our Team

Phone: (+44) (0)1588 630531
Mobile: (+44) (0)7916 445253

Neville

Neville can call on more than 30 years experience of Senior Management in the Brewing, Pharmaceutical and Food Industries in the UK and abroad. For much of this time he was intimately involved in IT and has an in-depth knowledge and understanding of the role played by IT in business - both small and large. His programming skills are wide and well-honed and include current cutting-edge technologies such as ASP.NET, AJAX, SQL, MS Windows Applications as well as non-Windows technologies.

Lissi

Lissi can also draw on almost 30 years experience in the IT Industry. She is an accomplished Programmer and Systems Analyst and has completed contracts for large blue-chip companies such as Royal Bank of Scotland, Nat West, American Express, British Telecom, Cadbury-Schweppes, Royal Sun and Alliance, Allied Domecq and Pick'n Pay (South Africa).

Customer Support

Crucial Solutionis small enough to be able to offer a personal level of support which recognises the needs of our target market - we feel you will find our approach refreshing in the level of support and commitment we offer. We believe we offer a personal level of support which will exceed your expectations. It is in our interest that you succeed and our support is geared around making sure you do succeed! Crucial Solution - World Class Applications for the small to medium-sized business.

One of the most important factors when choosing a software product is the quality and availability of technical support. We aim to provide our customers with nothing less than the best 24hr technical support available.

We will offer help and advice on absolutely anything if it falls within our area of expertise but our support does not extend to physically fixing a script you've written, fixing third party software, installing scripts for you or help on matters specifically relating to third party applications. We are happy to undertake all kinds of design, development and consultancy work if you need help with something not covered by this support policy. Please contact us for a quotation.

Even if the problem has nothing to do with our supplied product we will do our best to advise you.

Bespoke Applications

Crucial Solution - World Class Applications for the small to medium-sized business.

To supplement our online solutions, our extensive business experience allows us to offer bespoke and tailored offline solutions for your business.

We can offer an almost unlimited range of cost-effective solutions for your business. These are robust, cost-effective, industry-standard applications designed to complement our online solutions - previous projects range from Route Planning and Picking Lists to local/internet database synchronisation and complete Retail Management Systems. Contact us for a friendly, no-obligation quote.

Cost-effective Website Design

Crucial Solution - World Class Applications for the small to medium-sized business.Setting up a website for your company or business does not cost as much as you may expect. Our low web design prices are competitive & offer excellent value for money, and if you look at our portfolio you'll see our designs appeal to a wide range of clients, both large & small. For a friendly discussion and an idea of how how much your project may cost please contact us - with absolutely no obligation.

If you need help setting up domains or transfers, hosting, email account, e-commerce or website optimisation, we are here to help you. We listen to you, with attention to your ideas, goals and, with the same enthusiasm, work to create a beautiful site that performs well.

Effective Website Search Engine Optimisation

Crucial Solution - World Class Applications for the small to medium-sized business. We offer a range of affordable professional website optimisation services to businesses large or small. We have three website optimisation packages depending upon your budget and your requirements.

We have kept our costs to the bare minimum and for the same service you would be looking at three to four times the amount of money with other dedicated website optimisation companies.

We have three affordable website optimisation services for you to choose from. Please choose the most comprehensive website optimisation package as per your budget and individual needs, or alternatively advise us of your requirements if you need a bespoke package.

Hover your mouse over the images below for details.
Crucial Solution - World Class Applications for the small to medium-sized business. Crucial Solution - World Class Applications for the small to medium-sized business. Crucial Solution - World Class Applications for the small to medium-sized business.

Search Engine Optimisation - Bronze Plan

Bronze Plan - £680.00 (Initial payment of £500, followed by six monthly payments of £30)
Professional website optimization for five search terms, Keyword Research & Analysis, Targeted Number of Key Phrases, Content Composition/Revision/Modification, Design review and alterations, Meta Tags Composition & Upload, Alt Tags Composition & Upload, Google Site Map creation and upload, Manual Submissions to the main Search Engines, Twenty Five Backward links to your website.

Search Engine Optimisation - Silver Plan

Silver Plan - £980.00 (Initial payment of £500, followed by six monthly payments of £80)
Content Composition/Revision/Modification, Meta Tags Composition & Upload , Alt Tags Composition & Upload, Google Site Map creation and upload, Manual Submissions to the main Search Engines, Directory Submissions, Current Ranking Reports, Google Site Map creation and upload, Twenty Five Backward links to your website.

Search Engine Optimisation - Gold Plan

Gold Plan - £1800.00 (Initial payment of £900, followed by six monthly payments of £150)
Professional website optimization for fifteen+ search terms, Keyword Research & Analysis, Design review and alterations , Content Composition/Revision/Modification, Meta Tags Composition & Upload , Alt Tags Composition & Upload, Manual Submissions to the main Search Engines, Directory Submissions, Current Ranking Reports- Three, Google Site Map creation and upload, Automated Submissions to Search Engines, Directories and Business Sites, Fifty+ Backward links to your website.

Content Management

Some websites need content updating on a more regular basis than others - a "Content Management System" meets this need. The Crucial Solution Content Management System will allow you to easily alter the content on your website at will, so you take complete control of your own site.

Crucial Solution - World Class Applications for the small to medium-sized business. Taking control of your site with a content management system also has great advantages as far as your search engine rankings are concerned. All search engines like to see that websites are updated regularly and favour sites that alter their content on a regular basis. Quality web site design and meeting our customer requirements has always been first and foremost and with this in mind our content management software (CMS) adds to our range of affordable services.

What do we mean by Content Management?

In short, we can create a web design for your internet business that allows you to update the pages of your website whenever you feel like it. You are in complete control of the content on your website and can manage the content on your web pages. There will be no need to ask your web designer to update or amend any of your text or images, you can do it yourself!

This software puts your content in safe hands...yours!

Domains and Hosting

Domain name registration and web hosting services can be organised for you by Crucial Solution. We are able to carry out a domain name search, register domain names and even provide a free domain name for your website with certain of our web design packages. Crucial Solution - World Class Applications for the small to medium-sized business.

We can arrange any number of web hosting packages at competitive prices to ensure your website is up and running as quickly as possible. The process of registering domain names and arranging hosting can seem a bit daunting if you are unfamiliar with the process, so if you would like any advice on either feel free to contact us for friendly assistance.

We purchase your domain and hosting on your behalf and all details are forwarded when they are available. It generally takes 48 hours from the purchase of the domain and hosting before the web space is available to use. Web Hosting Services allow your web site to be seen on the world wide web. Web Hosting is in effect rented space on a server. After purchasing your domain name, you will need hosting to be able to display your website on the internet.

eCommerce Your own Online Store

Our custom ecommerce website design solutions will enable you to run an ecommerce website on the internet in a user friendly manner. Our affordable solutions will enable you to get your ecommerce web site up and running with the minimum amount of fuss, enabling your business to start selling online immediately. Online Shops are becoming one of the premier uses of the internet, with existing businesses or companies expanding into the internet sector. It is a great vehicle for making extra money for your company and has the advantage of being open 24 hours, 7 days a week and reaching a worldwide audience. Crucial Solution - World Class Applications for the small to medium-sized business.

Our Online Store is very affordable - from just £749. This includes everything required for an online shop - A domain name, hosting, website design, a database driven shop, integration with a payment processor, basic optimisation and submission to Google. We design our ecommerce web design solutions using a combination of an industrial-strength SQL Server database and the programming language ASP.NET. All our ecommerce sites encorporate a shopping cart which is robust and very stable. We don't use any of the 'out the box' solutions as offered by some design companies, we offer a custom solution, which means that the site can be designed to your wishes and our shopping cart software can be integrated into your own unique looking website. Crucial Solution Online Shopping Cart is a professional application that allows you to quickly and effortlessly sell online. It is fully-featured with a list of features that put many other so-called “Shopping Carts” to shame. We offer unparalleled levels of support – whether you are an experienced software developer or someone who just doesn’t want to “get their hands dirty”!
Click HERE to see a working demo.

Discussion Forums

Why Include an Online Forum on your Website?
Crucial Solution - World Class Applications for the small to medium-sized business. One of the main reasons that you might want to offer a message board or forum application is that you want to encourage repeat traffic to your website. One of the best ways to create repeat traffic is build a community feeling on your site. Online forums help build community. They provide a mechanism for site visitors to exchange ideas, opinions and information with others that share similar interests. You have a great website and many visitors, but you would like to improve their interactive experience. Crucial Solution Online Forum provides the next level for your website. It offers a time-effective method to interact with your visitors while promoting your products and services or offering your thoughts or expertise. Crucial Solution Online Forum is undeniably feature packed, below are just a few of the main features.
  • Unlimited Forums, Sub Forums, Posts, Groups, and Members
  • Events Calendar
  • Private Messaging System
  • Rich Text Editor - WYSIWYG Post Writing Editor
  • Who's Online, Birthdays, Buddy Lists, Statistics, Polls
  • Full RSS Support for content sharing and export of any forum, topic, and calendar events
  • Powerful and flexible permission system
  • Comprehensive administration control panel
  • Easy to setup and get running

Recent Projects

Crucial Solution - World Class Applications for the small to medium-sized business. Jaguar Heritage - website and online store.

The MVC 3 website is a full e-commerce application with powerful functionality. The content is under the control of Jaguar Heritage themselves by means of a simple-to-use admin utility.

Click here to visit website
Crucial Solution - World Class Applications for the small to medium-sized business. Lynx Motors International - Online Store set up to dispose of the assets of Lynx Motors International

The MVC 3 website is a full e-commerce application with powerful functionality.

Click here to visit website
Crucial Solution - World Class Applications for the small to medium-sized business. BillCar Engineering - 4x4 - Shrewsbury - Although BillCar offers a service to trade customers, they are also proud to provide services to vehicle owners directly. They recondition and fit petrol and diesel engines to all 4x4, passenger vehicles, commercial and light vehicles.

The MVC 3 website is a full e-commerce application with powerful functionality. The content is under the control of BillCar themselves by means of a simple-to-use admin utility.

Click here to visit website
Crucial Solution - World Class Applications for the small to medium-sized business. BillCar Precision Engineering - Shrewsbury - BillCar have over 30 years experience of precision machining from small to very large scale. They also cater for industries as diverse as Rail, Automotive, Power Stations, Marine and tooling - to name a few! In addition to their precision engineering activities, they offer a comprehensive package of support for 4x4s including engine work, servicing, modifications and parts supply.

The ASP.NET site is a Javascript and CSS-heavy application and, as well as being extremely cost-effective, is quick to load and display.

Click here to visit website
Crucial Solution - World Class Applications for the small to medium-sized business. Six Bells Brewery, Bishop's Castle - The Six Bells Brewery was rescued and reopened in 1997 by “Big Nev” after being closed for almost one hundred years. Nev is the fourth generation of his family to be a brewer so you could say that real ale is in his blood!

The site makes use of the ASP.NET "Orchard" CMS (Content Management System) application and so, as well as being extremely cost-effective, is completely under the control of the end-user.

www.sixbellsbrewery.com

Crucial Solution - World Class Applications for the small to medium-sized business. CarTrac Dyno Tuning - Chris Willner of CarTrac has more than 35 years experience of the Agricultural Machinery Trade. He offers a comprehensive range of services to help you get the most out of your vehicle.

The site makes extensive use of the latest Javascript and CSS and is aimed at the latest generation of browsers.

www.cartracdynotuning.com

Crucial Solution - World Class Applications for the small to medium-sized business. Chilton Damson Gin was started in the 1970s and since then production has grown and their bottles can now be found in all corners of the UK and parts of Europe.

The site is based around the latest version of the fully-featured Crucial Solution Online Store with its comprehensive Content Management System.

The application makes use of the latest Microsoft ASP.NET MVC platform.

www.chiltondamsongin.co.uk

Crucial Solution - World Class Applications for the small to medium-sized business. Eliza Glapinska A showcase for the talents and products of Shropshire's Eliza Glapinska - fashion designer and artist.

The site includes the latest version of the fully-featured Crucial Solution Online Store with its comprehensive Content Management System.

The application makes use of the latest Microsoft ASP.NET MVC platform.

www.elizaglapinska.co.uk

Crucial Solution - World Class Applications for the small to medium-sized business. Mullard Magic is run by a long time avid collector of all things thermionic selling a whole range of the scarcer and more desirable items related to all aspects of vintage radio and vintage audio.

This website features the robust and fully-featured Crucial Solution Online Store with its comprehensive Content Management System. It also makes use of the included Discussion Forum and Blog engine.

www.mullardmagic.co.uk

Crucial Solution - World Class Applications for the small to medium-sized business. Crickhowell Walking Festival takes place around the beginning of March each year and lasts nine days. It consists of a number of guided walks of various grades, all led by local experienced guides.

This website features a fully-featured Online Store complete with a comprehensive Content Management System.. A notable feature of this store is the ability to differentiate between "bookers" (those making the booking) and "walkers" (those people actually walking).

www.crickhowellfestival.com

Crucial Solution - World Class Applications for the small to medium-sized business. Bishops' Castle Walking Festival is a guided 3 Day Walking Festival in the Shropshire and the Mid-Wales Hills, an Area of Outstanding Natural Beauty.

Their website features a fully-featured Online Store complete with a comprehensive Content Management System.

www.walkingfestival.co.uk

Crucial Solution - World Class Applications for the small to medium-sized business. Myndtown Wines is a small business based in Shropshire supplying an extensive range of quality wines. The brief was to deliver an "Online Brochure" showcasing the range of products on offer with the capability of migrating to a full e-commerce store in the future. A key requirement was for the end user to have complete control over the site content.

The website application was written in C# running on a webserver running the latest Microsoft 4.0 NET Framework. Behind the scenes is a full-blooded e-commerce application with a password-protected "Admin Utility" giving access to an inbuilt Content Management System which allows the user to not only edit content but also to manage all aspects of the e-commerce application.

www.myndtownwines.co.uk

Crucial Solution - World Class Applications for the small to medium-sized business. Jaguar Cars Ltd This website was designed for The Jaguar Daimler Heritage Trust (Jaguar Cars Ltd). Established for the nation in 1983, The Jaguar Daimler Heritage Trust maintains a unique collection of motor vehicles and artifacts manufactured by Jaguar Cars Limited and the many other renowned marques associated with the company.

As well as showcasing the Trust's unique collection of Jaguar cars, this cutting-edge website corporates the Crucial Solution ASP.NET Online Store with much use made of its included Content Management System (CMS).

www.jaguarheritage.org

Crucial Solution - World Class Applications for the small to medium-sized business. Natura Garden Design is a new venture by Leicester-based Garden/Landscape Designer Keith Coldicott. The brief was to create an interactive online brochure capable of supporting multiple languages.

The website is written in VB.NET with extensive use of Javascript. The ability to automatically display appropriate content depending on the visitor's location is built-in.

www.naturagardendesign.co.uk

Crucial Solution - World Class Applications for the small to medium-sized business. Building the Legend A personal blog detailing a project to build a replica of the Jaguar XJ13 racecar. The Jaguar XJ13 was a prototype racing car developed by Jaguar to challenge at Le Mans in the mid-1960s. It never raced, and only one was ever produced which now lives in the JDHT Museum in Coventry.

This was originally an "experimental" website exploring the possibility of building a website using the open-source product BlogEngine.NET. Although primarily a blog engine, it is possible to use this as a basis for a website that allows the end-user a considerable degree of self-maintenance.

www.xj13.eu

Crucial Solution - World Class Applications for the small to medium-sized business. Shropshire Motorhome Hire is a Shrewsbury-based family-run company that rent out and sell motorhomes.

This website is actively (and successfully) promoted on the web and is the main source of business revenue.

www.shropshire-motorhome-hire.com

Crucial Solution - World Class Applications for the small to medium-sized business. Madeleine Vale is a sculptress who produces delightful character fired-clay sculptures at her Vale Studios. She is fast becoming pre-eminent in her field of sculpture, and collectors world-wide now appreciate her work.

The wide range of work produced by Madeleine is showcased in her website in a number of galleries. This website makes full use of ASP.NET (within the NET 3.5 Framework) to display her work to the best advantage. Click the image on the right to visit her site and see for yourself!

www.valestudio.co.uk

Crucial Solution - World Class Applications for the small to medium-sized business. Blendbetter Pet Foods James and Jennifer Jackson have been running BLENDBETTER, the family pet food business at Westlinton, outside Carlisle on the A7, since 1983. The business, started by James’ parents in 1968, has blossomed into one of the most successful North West businesses operating in the pet foods market and attributes most of its success to its customer care. More than forty tons of pet food leave the premises every single week. The product range is vast, taking in more than 5000 products.

The Blendbetter website demonstrates the reliability and power of the Crucial Solution Online Store.

www.blendbetter.co.uk

Crucial Solution - World Class Applications for the small to medium-sized business. The Ashby Guild of Artists is a group of artists, living around the Ashby-de-la-Zouch area in the UK, whose aims are to exhibit the work of members and make a positive contribution towards the cultural development of art in Leicestershire and the surrounding counties.

This website uses ASP.NET / AJAX technologies to display members' work to the best advantage.

www.ashby-guild-of-artists.co.uk

Logo Design

A website logo design is one of the most important factors with corporate identity and your branding. Our graphic designers can produce logo solutions to meet your requirements and create a unique business logo for your website. All business logo, company logos and custom artwork requests are carried out by our graphic designers providing the best possible artwork and graphic design to our clients. Crucial Solution - World Class Applications for the small to medium-sized business.

Illustrations and Logos for companies add that bit extra to a website and you can also use your artwork for other parts of your business, such as brochures or business card design and other printed media that you may wish to use. We can also create your brochure or business cards as well as supplying any custom artwork you may require.

How much does a company logo design cost? Your unique, custom-designed identity can be yours for as little as £250.

Make Contact

Crucial Solution - World Class Applications for the small to medium-sized business. Crucial Solution Limited,
Barley House,
Bishops Castle,
Shropshire SY9 5AS

+44 1588 630531
+44 7916 445253

neville@crucialsolution.co.uk

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